Top 5 Apparel Apps in South Africa for Q2 2024

In Q2 2024, the top 5 apparel apps in South Africa showed varied performance trends in terms of weekly downloads and active users. Here's a closer look at each app's activity:

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at approximately 149K in early April and gradually declining to around 75K by the end of June. Weekly active users also saw some variations, peaking at about 1.18M in early June and dipping to roughly 1.01M in mid-June before recovering to 1.08M by the end of the quarter.

MyRunway SA Fashion Shopping had a more stable trend in weekly downloads, with notable increases in late May reaching around 19.7K. Active users grew steadily, starting at around 80K in early April and peaking at 84K by the end of June.

adidas: Shop Shoes & Clothing showed a consistent pattern in weekly downloads, beginning at 14K in early April and fluctuating around 10K to 12K throughout the quarter. Weekly active users had a slight decline from approximately 75K in early April to about 60K in mid-June, with a small recovery to 66K by the end of June.

Nike: Shoes, Apparel, Stories maintained a steady download rate, ranging from 12K to 14K in April, and saw a slight increase to 15K by the end of June. Active users remained relatively stable, hovering around 58K to 61K, with a peak of 64K in the last week of June.

ZARA experienced a gradual increase in weekly downloads, starting at 4.1K in early April and reaching a notable 9.9K by the end of June. Active users followed a similar upward trend, beginning at 31K and peaking at 41K in the final week of the quarter.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower's platform.