Top 5 Apparel Apps in Uruguay: Q2 2024 Performance

During the second quarter of 2024, the top five apparel apps in Uruguay displayed diverse performance trends across downloads, revenue, and weekly active users. Data from Sensor Tower reveals intriguing patterns for SHEIN - Shopping Online, ZARA, Whering: Your Digital Closet, FARFETCH - Shop Luxury Fashion, and BERSHKA.

SHEIN - Shopping Online experienced fluctuations in downloads, commencing April with approximately 3.4K downloads, peaking at 4.2K in late May, and concluding June with around 2.5K downloads. Weekly active users for the app demonstrated a consistent upward trend, starting at about 59K and reaching nearly 64K by the end of the quarter.

ZARA saw a significant spike in downloads towards the end of June, jumping from an average of 700 downloads per week to over 4.4K. Weekly active users also surged, particularly in the last week of June, where they rose from around 5K to approximately 9.5K.

Whering: Your Digital Closet showed a varied download pattern, starting with 207 downloads in early April and peaking at 344 in the last week of June. The app’s weekly active users increased steadily from 1.2K to about 1.4K by the end of the quarter.

FARFETCH - Shop Luxury Fashion experienced relatively low but stable download numbers, fluctuating between 100 and 350 downloads per week. Active user numbers for this app showed a gradual decline from around 700 in early April to about 450 by the end of June.

Lastly, BERSHKA displayed a gradual increase in downloads, starting at 159 in early April and rising to 243 by late June. Weekly active users for the app also demonstrated growth, beginning at 653 and reaching 816 by the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.