AI Insights · Timothy · July 2024
Top 5 Apparel Apps in the US: Q2 2024 Performance Insights
Discover the performance trends of the top 5 apparel apps on a unified platform in the US during Q2 2024, based on data from Sensor Tower.
In Q2 2024, the top 5 apparel apps in the United States showed varied performance trends in terms of downloads and weekly active users, according to data from Sensor Tower. Here’s a closer look at each app’s performance:
SHEIN - Shopping Online experienced a notable decline in downloads, starting at 1.3M in early April and dropping to approximately 776K by late June. However, weekly active users saw a more positive trend, increasing from 16.4M in early April to 18.3M by the end of June.
Nike: Shoes, Apparel, Stories had relatively stable download numbers throughout the quarter, with weekly downloads hovering around 170K to 190K. Despite this stability, weekly active users showed a slight decline, starting at 3.4M in early April and ending at 2.8M in late June.
CIDER - Clothing & Fashion saw a positive trend in both downloads and weekly active users. Downloads increased from 46K in early April to around 84K by late June. Weekly active users also grew from 472K to 532K over the same period.
GOAT – Sneakers & Apparel showed a steady download trend, with numbers fluctuating between 60K and 75K. Weekly active users saw minor fluctuations, peaking at 1.7M in late April and ending at 1.5M by the end of June.
Fashion Nova - Online Shopping maintained consistent download numbers, starting at 54K in early April and closing the quarter at around 54K. Weekly active users remained relatively stable, fluctuating slightly between 307K and 324K.
For more detailed insights, visit Sensor Tower.
