Top 5 Apparel Apps in Ukraine Q2 2024

During the second quarter of 2024, the top 5 apparel applications in Ukraine showed varied performance metrics across downloads, revenue, and weekly active users. Here’s a closer look at how each app fared:

Reserved exhibited a significant surge in downloads, peaking at around 111K in the week of May 6. This was followed by a gradual decline, ending the quarter with approximately 10K downloads in the last week of June. Weekly active users mirrored this trend, starting from 950 at the beginning of April and reaching a high of about 118K in mid-May before tapering off to around 62K by the end of June.

SHEIN - Shopping Online maintained a consistent download rate throughout the quarter, with weekly downloads hovering between 11K and 15K. Active users also demonstrated stability, beginning at approximately 217K and slightly increasing to about 237K by the end of June.

MODIVO - Moda i zakupy online experienced fluctuating download numbers, starting at 6.8K in early April, dipping to around 4.3K in mid-May, and closing the quarter at 5.1K. The app’s weekly active users remained relatively stable, fluctuating around the 34K to 36K mark throughout the quarter.

efootwear.eu online shoe store saw a gradual decline in downloads, from 5.8K at the start of April to 3.6K by the end of June. The number of active users also showed a downward trend, starting at 25.8K and ending at around 22K.

ZARA had a steady increase in downloads, beginning at 3.6K in early April and reaching 8K by the final week of June. The app’s weekly active users followed a similar upward trajectory, starting from approximately 32.8K and peaking at around 39.4K towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.