Top 5 Apparel Apps in Sweden Q2 2024 Performance

In the second quarter of 2024, the top 5 apparel applications in Sweden displayed diverse performance trends in terms of downloads and active users, with revenue data largely unavailable. Here’s a closer look at how these apps fared, based on data from Sensor Tower.

SHEIN - Shopping Online experienced a steady increase in downloads, peaking at approximately 15K in the week of May 20. However, the second half of June saw a gradual decline, ending with around 10K downloads. Weekly active users showed a positive trend, rising from 552K at the beginning of April to approximately 568K by the end of June.

Zalando – Online fashion saw a consistent increase in downloads throughout the quarter, starting at 4.8K in early April and reaching 6.3K by early June. Active users also grew steadily, beginning at around 160K and peaking at approximately 171K by the end of June.

H&M - we love fashion showed fluctuating download numbers, with a notable peak of 9.1K in the first week of June. Active users fluctuated as well but ended on a high note, increasing from 114K in early April to approximately 125K by the end of June.

CIDER - Clothing & Fashion had a moderate yet steady increase in downloads, peaking at around 2.7K in the last week of June. Weekly active users showed a slight upward trend, ending the quarter with approximately 18.4K active users.

ZARA exhibited a stable download rate with a significant spike to 4.9K in the final week of June. Active users also showed a notable increase towards the end of the quarter, rising from approximately 39K in early April to around 42K by late June.

This data from Sensor Tower highlights the dynamic landscape of the apparel app market in Sweden during Q2 2024. For more detailed insights, visit Sensor Tower’s platform.