Top 5 Apparel Apps Performance in Russia for Q2 2024

The performance of the top 5 apparel applications on a unified platform in Russia during the second quarter of 2024 showcases interesting trends in downloads and weekly active users. Here’s a detailed look at the data from Sensor Tower.

SHEIN - Shopping Online saw a steady decline in downloads, starting at approximately 29K in early April and dropping to around 12K by the end of June. Weekly active users also decreased from 184K to about 86K over the same period.

ZARA experienced fluctuating download numbers, peaking at 4.1K in the last week of June. Weekly active users saw a significant increase, starting at 4.7K in early April and reaching a high of 14.2K by the end of June.

MANGO - Online fashion had relatively stable download numbers, averaging around 2.3K per week throughout the quarter. Weekly active users remained consistent, hovering around 17K to 18K.

Trendyol: Fashion & Trends showed a moderate download trend, with numbers ranging from 1.9K to 2.6K per week. The app maintained a strong base of weekly active users, starting at 167K and slightly decreasing to 174K by the end of June.

Banggood Global Online Shop had lower download numbers compared to others, starting at 2.4K in early April and dropping to 1.8K by the end of June. Weekly active users showed minor fluctuations, remaining around 17K to 18K throughout the quarter.

For more insights and detailed data, visit Sensor Tower.