AI Insights · Timothy · July 2024
Top 5 Apparel Apps in Romania Q2 2024: Unified Platform Performance
In Q2 2024, leading apparel apps in Romania displayed varied trends in downloads and active users, offering insights into user engagement and popularity.
In the second quarter of 2024, the top 5 apparel applications in Romania demonstrated interesting trends in downloads and weekly active users on a unified platform. Here is a closer look at their performance based on data from Sensor Tower.
Trendyol: Fashion & Trends saw a fluctuating trend in downloads, peaking at approximately 84K in the week of April 22 and then stabilizing around 73K in June. Weekly active users showed a significant upward trend, starting from 346K at the beginning of April and reaching 718K by the end of June.
SHEIN - Shopping Online experienced a steady increase in downloads, culminating at approximately 64K in the last week of June. Weekly active users remained relatively stable, fluctuating slightly around 540K throughout the quarter.
Reserved had a varied download trend, with a peak of 32K in the week of April 29, followed by a decline to around 4K by late June. Weekly active users also varied, starting at 83K at the beginning of April and ending at 88K in the last week of June.
ABOUT YOU Online Fashion Shop showed a declining trend in downloads, from 18K in early April to approximately 7K by the end of June. Similarly, weekly active users decreased from 158K to 94K over the same period.
Zalando – Online fashion maintained a relatively stable trend in downloads, averaging around 13K throughout the quarter. Weekly active users showed slight fluctuations, starting at 309K in early April and ending at 292K in late June.
These insights into the performance of leading apparel apps in Romania for Q2 2024 are provided by Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
