Top 5 Apparel Apps in Portugal Q2 2024: Performance Overview

In Q2 2024, the top apparel apps in Portugal displayed varied trends in downloads and active users. Here’s a detailed look at the performance of the leading apps in the category.

SHEIN - Shopping Online saw a fluctuation in downloads, starting at 23.8K in the first week of April and peaking at 25.8K by the end of June. Weekly active users for the app remained robust, oscillating between 713K and 806K throughout the quarter.

ABOUT YOU Online Fashion Shop experienced a decline in downloads, dropping from 11.3K at the start of April to 4.2K by the close of June. Active users also showed a downward trend, decreasing from 106K to 83.6K over the same period.

ZARA displayed a significant spike in downloads in the final week of June, reaching 15.6K from a steady average of around 4.8K in previous weeks. The app’s active users saw an increase towards the end of the quarter, climbing from 52.4K to 62.3K.

H&M - we love fashion maintained relatively stable download numbers, fluctuating between 4K and 6.6K. Notably, active users peaked at 121K in mid-June before settling at 113K by the end of the month.

PULL&BEAR saw a steady increase in downloads, culminating at 8K in the last week of June. Active users also rose gradually, starting at 25.3K in April and reaching 31.7K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.