Top 5 Apparel Apps in Poland Q2 2024

In the second quarter of 2024, the top 5 apparel apps in Poland showcased notable performance trends. Here’s an overview of their key metrics, based on data from Sensor Tower.

SHEIN - Shopping Online had a strong quarter in terms of downloads and weekly active users. Downloads fluctuated, peaking at approximately 62K in mid-April and ending the quarter at around 54K. Weekly active users ranged from 1M to 1.2M, maintaining a steady engagement throughout the period.

Zalando – Online fashion saw a consistent pattern in downloads and active users. Downloads varied from 22K to 31K, with a notable increase in early June. The app's weekly active users started at 810K, reaching a high of 854K in early April, and then declined to approximately 745K by the end of June.

Reserved experienced fluctuations in downloads, peaking at 35K in late April and dropping to 18K by the end of June. Weekly active users showed a similar trend, starting at 305K, peaking at 362K, and ending the quarter at 326K.

efootwear.eu online shoe store had a varied download trend, peaking at 34K in late April and closing the quarter at 22K. Weekly active users remained relatively stable, ranging from 117K to 150K, with a slight decline towards the end of the quarter.

H&M - we love fashion displayed a steady download rate, starting at 23K and ending at 17K. The app's weekly active users showed a consistent engagement, fluctuating between 331K and 383K, with a peak in early June.

For more in-depth insights and data, visit Sensor Tower.