AI Insights · Timothy · July 2024
Top 5 Apparel Apps Performance in Norway, Q2 2024
Explore the performance of the top 5 apparel applications in Norway during Q2 2024, including trends in downloads and active users.
In Q2 2024, the top 5 apparel applications in Norway on a unified platform showcased varied performance trends in downloads and weekly active users. Here’s a detailed look at the data sourced from Sensor Tower.
SHEIN - Shopping Online experienced a steady download rate with minor fluctuations. Downloads varied between 2.9K to 4.5K, peaking in the week of May 20. Weekly active users also demonstrated an upward trend, reaching approximately 74.4K in late May, before stabilizing around 69.9K by the end of June.
Zalando – Online fashion saw consistent download numbers, ranging from 2.7K to 3.2K throughout the quarter. Weekly active users showed a positive trend, starting at 96K and peaking at 102.3K by the last week of June.
H&M - we love fashion had fluctuating download numbers, with a notable peak of 3.5K in early June. Weekly active users increased from 68.5K to 76.4K over the quarter, indicating a steady rise in user engagement.
ZARA maintained a relatively stable download rate, with a significant jump to 2.4K in the last week of June. Weekly active users hovered around 18.7K to 20.6K, showing a slight increase by the end of the quarter.
CIDER - Clothing & Fashion witnessed a gradual increase in downloads, peaking at 1.7K in early June. Weekly active users also saw a positive trend, growing from 9.8K to 12.1K within the quarter.
For more detailed insights and further analysis, visit Sensor Tower.
