Top 5 Apparel Apps in the Netherlands: Q2 2024 Performance

In Q2 2024, the top 5 apparel apps in the Netherlands showcased varied performance trends in downloads and weekly active users. Here’s a closer look at how each app fared:

SHEIN - Shopping Online maintained a strong presence with downloads peaking at 28.3K in late April before a gradual decrease to 22.8K by the end of June. Weekly active users fluctuated, starting at approximately 930K and reaching over 1M by the end of April, with a peak of 1.1M in late May, before stabilizing around 1M in June.

Zalando – Online fashion saw consistent growth in downloads, starting at 8.5K in early April and finishing strong at 10.8K in late June. Active users increased steadily from around 257K to approximately 307K, indicating a growing user base throughout the quarter.

C&A Mode Online Shop experienced a notable peak in downloads with 15.9K in early June before settling at around 7K by the end of the month. Weekly active users showed a similar pattern, peaking at 38.2K in early June and then slightly decreasing to around 31.5K by the end of the quarter.

ABOUT YOU Online Fashion Shop had fluctuating download numbers, with a significant spike to 15.4K in late April followed by a steady decline to 4.2K by the end of June. Active users mirrored this trend, starting at 79.7K in early April, peaking at 81K in early May, and then declining to approximately 64.9K by the end of June.

ZARA exhibited a steady increase in downloads, beginning with 4.7K in early April and surging to 21.1K by the end of June. Active users saw a notable increase from around 73.6K in early April to a peak of 89.5K in late June, demonstrating growing engagement over the quarter.

For more detailed insights and data, visit Sensor Tower.