Top 5 Apparel Apps Performance in Mexico, Q2 2024

In the second quarter of 2024, the top five apparel applications in Mexico displayed varied performance trends. Here’s an overview based on data from Sensor Tower.

SHEIN - Shopping Online maintained a significant presence with downloads fluctuating between 441K and 694K. The highest number of downloads was recorded in the week of May 13. Weekly active users showed a consistent upward trend, peaking at approximately 7.99M by the end of June.

Nike: Shoes, Apparel, Stories saw a steady download rate, ranging from 71K to 123K, with a notable peak in the week of May 13. Active users experienced a minor decline from 743K at the beginning of April to around 720K by the end of June, showing some fluctuations throughout the quarter.

adidas: Shop Shoes & Clothing had a more modest download performance, with numbers varying between 25K and 70K. The highest downloads were observed in the week of May 13. Weekly active users saw a dip mid-quarter but recovered to 311K by the end of June.

Halara experienced stable download numbers between 21K and 37K, with a peak in the week of May 27. Active users increased steadily from 81K at the start of April to 110K by the end of June, demonstrating consistent growth.

ZARA showed a gradual increase in downloads, starting at 21K at the beginning of April and reaching 40K by the end of June. Weekly active users followed a similar upward trend, growing from 154K to 192K by the end of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.