Top 5 Apparel Apps Performance in Madagascar Q2 2024

In Q2 2024, the top 5 apparel applications on a unified platform in Madagascar exhibited varied performance trends in terms of weekly downloads and active users. Let's take a closer look at the data, provided by Sensor Tower.

SHEIN-Shopping Online saw a mixed trend in weekly downloads, starting at 1.4K in early April and dipping to 994 by the end of June. Despite the fluctuations, the app maintained a robust user base, with weekly active users increasing from 7.6K to 8.2K over the quarter.

African Men Fashion displayed a relatively stable download trend, peaking at 85 downloads in late April and early June. However, no significant data on active users was available for this app during the quarter.

Zara experienced a gradual increase in weekly downloads, starting from 39 in early April and reaching 74 by mid-June. The app also saw a slight rise in weekly active users, growing from 323 to 326 throughout the quarter.

Soni Fashion - 1Gram Jewellery faced a decline in weekly downloads, dropping from 52 in early April to just 4 by the end of June. Despite the decrease in downloads, the app's weekly active users remained relatively steady, fluctuating between 155 and 189.

Myntra - Fashion Shopping App had a modest download count, with numbers ranging from 18 to 39 throughout the quarter. The app's weekly active users showed a slight increase, from 294 in early April to 328 by early June.

For more in-depth insights and data, visit Sensor Tower.