Top 5 Apparel Apps Performance in Italy Q2 2024

In the second quarter of 2024, Italy's top 5 apparel applications on the unified platform exhibited diverse trends in downloads and weekly active users. Here’s a closer look at their performance:

SHEIN - Shopping Online had a notable quarter with downloads starting at 136K in early April, decreasing to around 83K by the end of May, and then rebounding to over 102K by the end of June. The app maintained a strong user base, with weekly active users fluctuating between 6.3M and 7.2M throughout the quarter.

Zalando – Online fashion experienced a slight decline in downloads from 38K at the beginning of April to 32K by the end of June. However, weekly active users remained relatively stable, ranging from approximately 920K to 1M, peaking at 1M in late May.

H&M - we love fashion saw its downloads peak at 22K mid-April and then decline to about 14K by the end of June. The app's weekly active users showed an upward trend, starting at 585K in early April and reaching 636K by the end of June.

Nike: Shoes, Apparel, Stories had a steady increase in downloads, starting from 12K in early April and reaching around 20K by late May, before settling at 16K by the end of June. Weekly active users peaked at 340K at the end of April and varied between 262K and 329K throughout the quarter.

ZARA maintained consistent download numbers, starting at 15K in early April and slightly decreasing to 14K by the end of June. Weekly active users remained stable, with a notable increase from 249K in mid-June to 324K by the end of June.

These performance metrics highlight the dynamic nature of the apparel app market in Italy. For more detailed insights, visit Sensor Tower.