Top 5 Apparel Apps in Ireland for Q2 2024: Unified Platform Performance

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In the second quarter of 2024, the top 5 apparel applications in Ireland showcased varying performance trends in terms of downloads and weekly active users. Here's a closer look at each app's metrics:

SHEIN - Shopping Online exhibited consistent download activity, peaking at around 16.5K in the week of April 22. The app maintained a weekly active user base ranging from 335K to 381K, with a notable peak of 381K in the week of May 27.

Nike: Shoes, Apparel, Stories saw its downloads fluctuate, reaching a high of approximately 3.1K in the week of May 20. The weekly active users for Nike's app peaked at about 38.1K in the same week, demonstrating a strong user engagement.

H&M - we love fashion experienced steady downloads, with a peak of roughly 3.1K in the week of April 8. The weekly active users showed an upward trend, hitting a high of around 75.3K in the week of June 3.

ASOS - Discover Fashion Online demonstrated a relatively stable download rate, peaking at about 2.6K in the week of April 29. The weekly active users for ASOS remained consistent, with a peak of around 16.1K in the final week of June.

ZARA showed a significant increase in downloads, particularly in the last week of June, reaching approximately 5.1K. The weekly active users for ZARA also saw a peak in the same week, with around 28K active users.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.