AI Insights · Timothy · July 2024
Top 5 Apparel Apps in Hungary - Q2 2024 Performance
Explore the performance of the top 5 apparel apps in Hungary for Q2 2024, including download trends, active user statistics, and overall engagement.
In the second quarter of 2024, the top 5 apparel apps in Hungary demonstrated varying trends in downloads and weekly active users. According to Sensor Tower data, here is a detailed overview of their performance on a unified platform.
SHEIN - Shopping Online saw a fluctuating download trend with a peak of around 27K in mid-April, dropping to about 14.9K towards the end of May, before rebounding to approximately 21.9K by the end of June. Weekly active users for the app showed a consistent upward trend, starting at 477K at the beginning of April and peaking at around 563K in mid-May, then stabilizing around 528K by the end of June.
ABOUT YOU Online Fashion Shop experienced a significant spike in downloads in the week of April 22, reaching approximately 16.4K, followed by a decline to about 4.1K by the end of June. The app's weekly active users fluctuated, starting at 78.5K at the beginning of April, peaking at around 82K in the second week, and then gradually declining to about 46.7K by the end of June.
ABOUT YOU Outlet had a relatively stable download trend initially, with a peak of around 10.4K in the first week of April, but saw a decline to approximately 2.6K by the end of June. Weekly active users for the app showed a modest increase from 262K at the beginning of April to about 282K in the last week of May, before settling around 271K by the end of June.
Trendyol: Fashion & Trends showed a notable drop in downloads, starting around 20.8K in the first week of April and falling sharply to approximately 458 by the end of June. Despite the drop in downloads, the weekly active users remained relatively stable, starting at 104K and peaking at around 120K in mid-April, ending the quarter at approximately 113K.
Zalando – Online fashion maintained a steady download rate throughout the quarter, with a slight increase from around 5.2K in early April to about 5.4K by the end of June. The app's weekly active users showed minor fluctuations, starting at 144K at the beginning of the quarter and ending at approximately 135K by the end of June.
For more detailed insights and data on the performance of these apps, visit Sensor Tower.
