Top 5 Apparel Apps in Croatia Q2 2024: Performance Insights

In the second quarter of 2024, the top 5 apparel applications in Croatia showed varied performance in terms of downloads and weekly active users, according to data from Sensor Tower. Here’s a closer look at the trends for each app:

SHEIN - Shopping Online saw a steady increase in downloads, starting at approximately 6.9K in early April and peaking at around 17K by the end of June. Weekly active users also grew significantly from around 74K to approximately 105K over the quarter.

ABOUT YOU Online Fashion Shop experienced fluctuations in downloads, beginning at nearly 5K in early April and dipping to approximately 3.3K in mid-June before slightly recovering to about 3.4K by the end of the month. Weekly active users showed a general decline from around 38K to approximately 30K throughout the quarter.

Zalando – Online fashion had relatively stable download numbers, hovering between 4.2K and 4.9K. The weekly active users for Zalando increased gradually, starting from about 49K and reaching approximately 52K by the end of June.

ABOUT YOU Outlet showed a mixed trend in downloads, with numbers ranging from around 2K to 5.2K. Weekly active users saw a decline from about 34K to approximately 32K during the quarter.

BestSecret had consistent download numbers, starting at around 2.1K and slightly fluctuating to approximately 2K by the end of June. Weekly active users remained relatively stable, starting at around 22K and ending at approximately 20K.

For more detailed insights and data, visit Sensor Tower.