Top 5 Apparel Apps Performance in Guatemala for Q2 2024

In the second quarter of 2024, the top 5 apparel applications in Guatemala exhibited diverse trends in downloads and weekly active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in downloads, starting from approximately 18.3K in early April and reaching around 18.5K by the end of June. Weekly active users also showed a gradual rise from about 344.9K to 362.4K throughout the quarter.

ZARA experienced a notable surge in downloads, particularly towards the end of the quarter, increasing from about 1.3K to 2.7K. The app's weekly active users followed a similar upward trend, growing from approximately 7.7K to 10.5K.

PULL&BEAR had steady growth in downloads, beginning at around 900 and rising to 1.3K by late June. Weekly active users also increased, from approximately 2.8K to 3.6K over the same period.

Shop New Era showed fluctuating download numbers, starting at about 1.2K and ending at around 814. However, the app maintained a steady increase in weekly active users, growing from approximately 9.9K to 11K.

Gymshark: Shop Gym Clothes had a varied performance in downloads, with numbers ranging from around 1.3K in early April to 1.2K by the end of June. The weekly active users for the app saw a rise from approximately 3K to 3.3K over the quarter.

For more detailed insights and data, visit Sensor Tower.