Top 5 Apparel Apps in Ghana Q2 2024: Unified Platform Performance

In the second quarter of 2024, the top 5 apparel applications in Ghana showcased notable trends in downloads and active users, as per the data from Sensor Tower. Below is a detailed look at the performance metrics for each app on a unified platform.

SHEIN-Shopping Online, published by Roadget Business PTE. LTD., saw a variable trend in weekly downloads. Starting at around 11.7K in the first week of April, the downloads fluctuated throughout the quarter, ending at approximately 4.4K in the final week of June. The app's weekly active users also showed some shifts, starting at 60.2K and ending at around 51.5K.

African Men Fashion by Nine Ten experienced a modest but consistent pattern in weekly downloads. Beginning with 3.2K downloads in early April, the numbers generally declined, finishing at about 2.1K by the last week of June.

Fashion Nova, from FashionNova.com, maintained a relatively stable download rate. Downloads started at 369 in the first week and showed minor fluctuations, ending at 366 by the end of June. Weekly active users for Fashion Nova showed a slight increase from 2.2K to about 2.4K over the quarter.

Zara, published by Inditex, experienced a steady download trend. Initial downloads were 241, with a small peak reaching 279 in early May, and ending at 231 in the last week of June. The app's active user base remained relatively stable, fluctuating around the 1.3K mark throughout the quarter.

PrettyLittleThing by PrettyLittleThing.com Limited had a varying download rate, starting at 180 and peaking at 280 in the first week of May. The downloads concluded at 170 by the end of June. The weekly active users showed a slight upward trend, starting at 1.4K and ending at approximately 1.4K.

These insights provide a snapshot of the performance of the top 5 apparel apps in Ghana for Q2 2024. For more detailed analysis and data, visit Sensor Tower.