Top 5 Apparel Apps Performance in Georgia Q2 2024

In Q2 2024, the top 5 apparel applications on a unified platform in Georgia showed varied performance trends. Below is a detailed overview based on data from Sensor Tower.

SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads. Starting with 2.3K downloads in early April, it saw a decline to 1.9K by the end of the month. May showed some recovery reaching 2.6K in the first week, but June concluded with a drop to 1.7K.

Trendyol: Fashion & Trends had a relatively stable download pattern, peaking at around 2.4K in early April. However, a gradual decline was observed, with downloads falling to 1.3K by the end of June.

ZARA showed a mixed trend. Weekly downloads started at 973 in early April, increased slightly to 1.1K mid-quarter, and then dropped to 641 in mid-June. Interestingly, there was a significant spike to 1.6K in the last week of June.

BERSHKA had a steady but low download rate, starting at 374 in early April. Despite minor fluctuations, it maintained a relatively stable trend, ending the quarter with 446 downloads in the final week of June.

MANGO - Online fashion displayed a consistent download pattern throughout the quarter. Beginning with 287 downloads in the first week of April, it maintained figures around the 260 mark, closing Q2 at 263 downloads.

For more detailed insights and data, visit Sensor Tower.