AI Insights · Timothy · July 2024
Top 5 Apparel Apps in France Q2 2024: Performance Insights
Explore the performance trends of the top 5 apparel apps in France during Q2 2024, including downloads and active user metrics.
The second quarter of 2024 saw notable trends among the top 5 apparel apps in France, based on data from Sensor Tower. Here’s a closer look at how these apps performed on a unified platform:
SHEIN - Shopping Online experienced varied download metrics throughout Q2 2024. Downloads started at nearly 200K in early April, gradually declining to around 116K by the end of June. Weekly active users maintained a steady range, starting at approximately 2.99M and fluctuating slightly before ending the quarter at about 2.89M.
Zalando – Online fashion saw a consistent increase in downloads, beginning with around 39K in the first week of April and peaking at approximately 46K by the end of June. The app’s weekly active users also showed a positive trend, starting at around 650K and ending the quarter at nearly 783K.
Nike: Shoes, Apparel, Stories showed a fluctuating download trend, starting with approximately 19K downloads and peaking at around 38K in mid-June. Weekly active users saw a moderate increase from about 365K in early April to roughly 400K by the end of June.
ZARA displayed stable download figures with some peaks, starting at around 17K and ending at approximately 26K in the last week of June. Weekly active users started at about 251K, with a significant increase to around 306K by the end of the quarter.
H&M - we love fashion experienced a notable peak in downloads in mid-May, reaching approximately 53K, before stabilizing around 18K by the end of June. The app’s weekly active users showed a steady rise, starting at around 409K and ending at approximately 449K.
For more detailed insights and data, visit Sensor Tower.
