Top 5 Apparel Apps in Finland Q2 2024

In the second quarter of 2024, the top five apparel applications in Finland showcased diverse trends in downloads and weekly active users. Here is an overview of their performance:

Zalando – Online fashion experienced a consistent increase in downloads, starting from 3K in early April and reaching approximately 3.7K by the end of June. Weekly active users demonstrated a steady rise, beginning at around 82K and peaking at nearly 87K in the final week of June.

SHEIN - Shopping Online showed a slight decline in downloads, decreasing from 2.3K initially to around 2K at the quarter's end. Weekly active users remained fairly stable, fluctuating between 74K and 78K throughout the quarter.

H&M - we love fashion saw notable growth in downloads, especially in early June, where they climbed to over 3.1K. Weekly active users also increased, starting at 62K and reaching approximately 70K by the end of June.

ABOUT YOU Online Fashion Shop had a fluctuating download pattern, with a significant spike to 2.8K in late April but dropping to around 887 by the end of June. Weekly active users followed a similar trend, peaking at 20K in late April before settling at approximately 15K in the final week of the quarter.

ZARA maintained a relatively stable download rate throughout the quarter, averaging around 800 downloads per week, with a notable increase to 1.3K in the last week of June. Weekly active users showed consistent engagement, starting at 9.8K and reaching 10.6K by the end of the quarter.

These insights, sourced from Sensor Tower, reveal the dynamic landscape of apparel applications in Finland. For more detailed analytics and trends, visit Sensor Tower's platform.