Top 5 Apparel Apps in Europe for Q2 2024

In the second quarter of 2024, the top five apparel applications in Europe demonstrated varied performance in terms of downloads and weekly active users, according to Sensor Tower data. Here’s an overview of their performance on a unified platform:

SHEIN - Shopping Online started Q2 with strong download numbers, peaking at approximately 1.4M in the first week of April. Although there was a slight decline, downloads remained robust, finishing the quarter with around 1.1M in the last week of June. Weekly active users showed a similar pattern, starting at 29M and maintaining a relatively stable trend, ending Q2 at nearly 30M.

Trendyol: Fashion & Trends experienced fluctuating download rates throughout the quarter. The highest downloads were observed in early May, reaching over 440K, while the lowest were in mid-May at approximately 285K. Weekly active users for Trendyol started at around 25M and saw minor fluctuations, ending the quarter at nearly 25M.

Zalando – Online fashion maintained a steady download rate with minor fluctuations, peaking at about 290K in the week of June 10. Weekly active users for Zalando showed an upward trend, starting at 5.8M and finishing Q2 at around 6.1M.

H&M - we love fashion exhibited a consistent download pattern, with a notable peak of approximately 264K in early June. Weekly active users for H&M saw a gradual increase, starting at 4.7M and ending the quarter at around 4.9M.

ZARA had a relatively stable download trend, with a significant increase in the last week of June, reaching approximately 443K. Weekly active users also showed an upward trend, starting at 2.2M and concluding Q2 at around 2.7M.

For more detailed insights and data, visit Sensor Tower.