Top 5 Apparel Apps in Spain Q2 2024: Unified Platform Performance

In the second quarter of 2024, the top 5 apparel applications in Spain showed notable performance metrics on a unified platform, which includes data from both iOS and Android. The following is a breakdown of their performance based on downloads and weekly active users, with data sourced from Sensor Tower.

SHEIN - Shopping Online saw a strong performance in terms of downloads and active users. The app's downloads increased from approximately 120K in the first week of April to a peak of around 162K in mid-June. Weekly active users also experienced a steady rise, starting at about 3.75M and reaching nearly 4.7M by early June, before stabilizing around 4.5M towards the end of the quarter.

Zalando – Online fashion demonstrated a consistent download rate, fluctuating between 30K and 37K throughout the quarter. Active users for Zalando showed a gradual increase from approximately 445K at the beginning of April to almost 500K by the end of June, indicating steady user engagement.

ZARA had a notable spike in downloads towards the end of the quarter, with numbers jumping from around 20K to over 65K in the last week of June. Active users also saw a significant increase from about 287K at the start of April to nearly 388K by the end of June, suggesting a growing user base.

Nike: Shoes, Apparel, Stories experienced a steady climb in downloads, starting at roughly 13K in early April and peaking at over 24K in the last week of June. The weekly active users followed a similar trend, rising from approximately 153K to 173K over the quarter.

H&M - we love fashion maintained a stable download rate, ranging between 15K and 19K throughout the quarter. Active users showed an upward trend, beginning at around 450K and reaching approximately 500K by the end of June.

For more detailed insights and data, visit Sensor Tower.