Top 5 Apparel Apps in Estonia: Q2 2024 Performance

During the second quarter of 2024, the top 5 apparel applications in Estonia showed varied performance trends in weekly downloads, as reported by Sensor Tower. Below is a closer look at their performance metrics.

SHEIN - Shopping Online saw a relatively steady number of weekly downloads, starting at around 1.7K in early April and experiencing a slight decline to approximately 1.5K by the end of June. Notably, the app reached a peak of about 1.7K downloads in the week of May 20.

Zalando – Online fashion exhibited a more fluctuating trend in weekly downloads. Beginning the quarter with around 1.3K downloads, it dipped to about 0.7K in April but rebounded to approximately 1.1K by mid-June.

ABOUT YOU Online Fashion Shop experienced a downward trend in downloads throughout the quarter. Starting at around 0.7K downloads in early April, it saw a gradual decline, ending with roughly 0.3K downloads by the end of June.

BestSecret maintained a relatively stable trend in weekly downloads. Initially, the app had around 0.5K downloads, with minor fluctuations throughout the quarter, ending with about 0.3K downloads in late June.

Lastly, H&M - we love fashion showed a consistent yet low number of weekly downloads. Starting the quarter with approximately 0.3K downloads, it saw minor declines and peaks, finishing with about 0.2K downloads by the end of June.

For more detailed insights and analytics, visit Sensor Tower.