AI Insights · Timothy · July 2024
Top 5 Apparel Apps Performance in Ecuador Q2 2024
Discover how the top 5 apparel apps performed on a unified platform in Ecuador during Q2 2024, including key metrics like downloads and weekly active users.
In Q2 2024, the top 5 apparel apps in Ecuador demonstrated varied performance across downloads and weekly active users (WAU). Here’s a detailed look at how each app fared during this period.
SHEIN - Shopping Online showed a strong presence with consistent download numbers. The app had its highest downloads in the first week of April at approximately 52K, followed by a slight dip to around 47K in the second week. Downloads fluctuated throughout the quarter, ending with about 48K in the last week of June. In terms of WAU, the app maintained a robust user base, starting at roughly 870K and peaking at about 917K by the end of the quarter.
adidas: Shop Shoes & Clothing experienced a notable spike in downloads during the week of April 22, reaching around 11K. The rest of the quarter saw lower but steady download figures, hovering between 2K to 7K. WAU for adidas started at approximately 34K, saw a peak of about 40K in the week of April 22, and ended the quarter with around 31K active users.
ZARA had a more moderate download performance, with the highest number of downloads in the second week of April at nearly 5K. The app’s download numbers fluctuated but remained above 2K throughout the quarter. WAU for ZARA showed a stable trend, starting with around 18K and closing the quarter with nearly 19K active users.
Fashion Nova saw its highest download count in the second week of April at about 3.7K, followed by a gradual decline. By the end of June, downloads dipped to around 2K. WAU for Fashion Nova also showed a consistent user base, beginning at approximately 8K and maintaining similar levels throughout the quarter, ending with about 7.9K active users.
BERSHKA had its peak downloads in the second week of April at about 3.2K. The app experienced fluctuations but stayed above 1K downloads each week. WAU for BERSHKA started at around 12K and ended the quarter with approximately 11K active users, showing a relatively stable engagement.
For more detailed insights and comprehensive data, visit Sensor Tower.
