Top 5 Apparel Apps in Denmark Q2 2024: Unified Platform Performance

During the second quarter of 2024, the top 5 apparel apps in Denmark showcased varied performance trends in downloads and weekly active users, according to data from Sensor Tower.

SHEIN - Shopping Online saw a consistent download trend, peaking at around 7.2K downloads in the first week of April and fluctuating to a low of 5.8K in early June, before stabilizing around 6.1K by the end of June. The app maintained a robust weekly active user base, starting at approximately 101K and experiencing minor fluctuations, ending the quarter close to 99.7K.

Zalando – Online fashion experienced a steady increase in weekly active users, starting from 146K in early April and reaching about 156K by the end of June. Downloads showed a stable pattern, with a slight peak at 3.5K in early June, and ending the quarter around 3K.

H&M - we love fashion had a steady download pattern, ranging from 1.8K to 2.4K throughout the quarter. The app’s weekly active users started at 82K and saw a notable increase, reaching approximately 91K by the end of June.

ZARA downloads remained relatively stable, with a notable spike to 2.8K in the last week of June. Weekly active users showed a gradual increase, starting from 20K and rising to about 22.3K by the end of June.

ABOUT YOU Online Fashion Shop experienced a peak in downloads during the week of April 22, reaching 3.2K. However, downloads significantly dropped towards the end of the quarter, settling around 428. Weekly active users started at 15K, with fluctuations throughout the quarter, ending at approximately 13K.

For more detailed insights and comprehensive data, visit Sensor Tower.