Top 5 Apparel Apps Performance in Czech Republic Q2 2024

The second quarter of 2024 saw interesting trends for the top 5 apparel apps on a unified platform in the Czech Republic. Below, we delve into the performance metrics of each app, based on data from Sensor Tower.

Trendyol: Fashion & Trends had a mixed quarter for downloads. The highest number of downloads occurred in the week of April 22, peaking at approximately 39.6K. However, the app saw a general decline towards the end of the quarter, finishing with around 12.9K downloads in the last week of June. Weekly active users mirrored this trend, starting strong at 53.9K in early April and reaching a high of 80.7K in the week of April 22, before stabilizing around 74.7K by the end of June.

SHEIN - Shopping Online showed consistent growth in downloads and active users. Download numbers increased steadily, starting at 11K in early April and peaking at 16.5K in mid-June. The app maintained robust weekly active user numbers, with a slight increase from 232.2K at the beginning of April to 239.1K by the end of June.

Zalando – Online fashion experienced steady performance in terms of downloads and active users. Downloads fluctuated slightly, starting at 4.9K and peaking at 6.2K in late April, before settling at 4.7K by the end of June. Weekly active users remained strong, with a slight upward trend from 148.6K in early April to 159.5K by late June.

Reserved had a fluctuating quarter for downloads, peaking at 7.2K in early April and then declining to 3.7K by the end of June. The app's weekly active users also showed a decline, starting at 31.5K in early April and ending the quarter at 27.8K.

ABOUT YOU Online Fashion Shop saw varying download numbers, with a high of 11.6K in late April and a low of 2.2K by the end of June. Weekly active users started at 57.4K in early April, peaking at 59.7K in early May, and then declining to 46.4K by the end of June.

For more detailed insights and analysis, visit Sensor Tower.