Top 5 Apparel Apps in Colombia Q2 2024: Performance Overview

In the second quarter of 2024, the top 5 apparel applications in Colombia showcased varied performance trends in terms of downloads, weekly active users, and revenue. Here’s a detailed overview of how each app fared, based on data from Sensor Tower.

SHEIN - Shopping Online demonstrated a significant increase in downloads, starting at approximately 78K in early April and peaking at around 595K in the first week of June. Weekly active users also saw a consistent rise, growing from about 1.23M to nearly 1.39M by late June.

adidas: Shop Shoes & Clothing experienced fluctuating download numbers, ranging from 7.7K to 17K throughout the quarter. Weekly active users showed a steady increase, climbing from approximately 216K to 261K by the end of June.

ZARA saw a moderate yet consistent growth in downloads, starting at around 2.2K and reaching about 6.9K by the end of the quarter. The app's weekly active users followed a similar upward trend, rising from approximately 19.6K to 28.2K.

BERSHKA had a varied performance in downloads, with figures ranging from about 1.5K to 4.7K throughout Q2. Weekly active users increased steadily from around 11.8K to 17.6K by the end of June.

FARFETCH - Shop Luxury Fashion experienced fluctuating download numbers, starting at approximately 2K in early April and peaking at around 5.3K in mid-June. Weekly active users showed a general upward trend, increasing from about 5.9K to 8.3K during the quarter.

For more detailed insights and data, visit Sensor Tower.