AI Insights · Timothy · June 2024
Top 5 Apparel Apps Performance in Chile Q2 2024
In Q2 2024, the leading apparel apps in Chile exhibited varied trends in downloads and active users, with some apps achieving notable growth while others saw fluctuations.
During the second quarter of 2024, the top 5 apparel applications in Chile showcased diverse performance trends across downloads and weekly active users. This data, sourced from Sensor Tower, offers a detailed look into the market dynamics.
SHEIN - Shopping Online experienced a notable increase in downloads, peaking at 51.4K in the week of April 22. Despite some fluctuations, the app maintained a strong download performance, ending the quarter with 49.8K downloads in the final week of June. Weekly active users also saw a steady rise, starting at 2.78M and reaching 3.03M by the end of the quarter.
adidas: Shop Shoes & Clothing saw a moderate but consistent increase in downloads throughout Q2. The app's downloads climbed from 10.5K in early April to a high of 15K in early June, before stabilizing around 11K towards the end of the quarter. Weekly active users showed a similar trend, growing from 119K in mid-May to 136K by the end of May, before settling at 115K in late June.
ZARA had a varied download performance, starting the quarter with 4.4K downloads and experiencing a significant jump to 8.5K in the final week of June. The app’s weekly active users exhibited a steady increase, beginning with 25.9K in early April and reaching nearly 30K by the end of June.
Fashion Nova displayed an inconsistent download trend with a notable peak of 3.8K in the last week of June. The app's weekly active users saw a gradual increase from 10.3K in early April to 11.6K by the end of June, indicating a growing user base despite fluctuating download numbers.
FARFETCH - Shop Luxury Fashion had a more stable performance with its downloads fluctuating between 1.3K and 2.5K. The app's weekly active users remained relatively consistent, starting at 5.6K and ending the quarter around 5K.
These insights from Sensor Tower highlight the varied performance of top apparel apps in Chile during Q2 2024. For more detailed analytics and trends, visit Sensor Tower.