Top 5 Apparel Apps Performance on Unified Platform in Switzerland, Q2 2024

In the second quarter of 2024, the performance of the top 5 apparel apps in Switzerland showcased interesting trends in downloads and active users. Below is a detailed look at each app's performance.

SHEIN - Shopping Online experienced a decline in downloads from 16.5K in early April to around 9.8K by the end of June. However, weekly active users showed a positive trend, increasing from 214.7K in early April to approximately 220.9K by the end of June.

Zalando – Online fashion had relatively stable download numbers, starting at 6K and ending at around 4.7K. Weekly active users saw fluctuations but remained strong, peaking at about 164K in mid-June before slightly dropping to 151K by the end of the quarter.

C&A Mode Online Shop saw a varied download pattern, with peaks and troughs, starting at 4.4K and ending at nearly 3K. Weekly active users showed a slight decrease, beginning at 16.7K and settling around 15.3K by the end of June.

H&M - we love fashion had fluctuating download numbers, starting at 3K, peaking at 3.9K in early April, and ending around 2.7K. Weekly active users demonstrated an overall increase, starting at 101K and rising to about 113K by the end of June.

ABOUT YOU Online Fashion Shop experienced a peak in downloads at 4.7K in late April but ended the quarter at roughly 1.7K. Weekly active users showed a downward trend, starting at 33K and decreasing to around 26.7K by the end of June.

For more detailed insights and data, visit Sensor Tower.