Top 5 Apparel Apps on Unified Platform in Central America in Q2 2024

During the second quarter of 2024, the top 5 apparel applications on the unified platform in Central America showcased varied performance trends. Here’s a closer look at the key metrics for each app:

SHEIN - Shopping Online demonstrated a dynamic pattern in weekly downloads, fluctuating between 510K and 770K. Notably, the app peaked at 770K downloads in the week of June 17. The weekly active users for SHEIN ranged from approximately 8.4M to 9.3M, maintaining a strong user base throughout the quarter.

Nike: Shoes, Apparel, Stories experienced moderate fluctuations in weekly downloads, with a notable high of 123K in the week of May 13. The app's weekly active users hovered around 665K to 787K, with a slight increase observed towards the end of the quarter.

adidas: Shop Shoes & Clothing saw a significant spike in weekly downloads, reaching 70.5K in the week of May 13. Active user numbers for the app ranged from 254K to 395K, with a steady increase noted in mid-May, peaking at 395K.

Halara exhibited a consistent download performance, with numbers varying between 22K and 37K. The app's active users steadily increased from 83K at the beginning of April to 123K by early June, before slightly declining towards the end of June.

ZARA maintained a steady growth in weekly downloads, reaching a peak of 46.6K in the final week of June. The active user base for ZARA showed a consistent upward trend, growing from 174K at the start of April to 217K by the end of June.

These insights are based on data from Sensor Tower, and more in-depth analysis can be found on their platform.