Top 5 Apparel Apps in Brazil Q2 2024: Unified Platform Performance

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In the second quarter of 2024, the top 5 apparel apps in Brazil exhibited notable performance trends across downloads and weekly active users. Here’s a detailed look at the metrics:

SHEIN-Shopping Online experienced a significant rise in downloads, starting from approximately 603K in early April and peaking at around 1.05M in late May. Weekly active users also saw a steady increase, reaching about 16.4M by the end of June.

C&A - Comprar roupas showed a consistent download trend, with figures fluctuating between 97K and 147K throughout the quarter. Active users remained relatively stable, with a slight increase towards the end of the quarter, reaching around 551K.

Lojas Renner - Comprar Roupas had a varied download pattern, ranging from approximately 73K to 100K. The app’s active users saw a peak of about 1.67M in early June before a slight decline to roughly 1.44M by the end of the quarter.

Nike App displayed a notable download trend, starting at around 96K in early April and ending at approximately 57K in late June. Active users for the app increased steadily, reaching around 937K by the end of the quarter.

Riachuelo – Comprar roupas had a stable download trend, ranging from about 46K to 69K. Weekly active users saw a gradual rise, peaking at approximately 811K in early June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.