AI Insights · Timothy · July 2024
Top 5 Apparel Apps Performance in Australia Q2 2024
Explore the performance of the top 5 apparel apps in Australia during Q2 2024, featuring download trends, user engagement, and key statistics from Sensor Tower.
In Q2 2024, the top 5 apparel apps in Australia showcased varied performance in terms of downloads and user engagement. Below is a detailed analysis based on data from Sensor Tower.
SHEIN - Shopping Online saw a consistent download trend throughout the quarter. Starting with 44.6K downloads in the first week of April, it peaked at 51.3K by the end of April and maintained a stable rate, closing the quarter with 37.6K downloads. Weekly active users showed a positive trend, beginning at 820K and reaching 886K by the end of June.
Nike: Shoes, Apparel, Stories experienced a gradual increase in downloads, starting at 7.4K in the first week of April and ending the quarter at 10.2K. The app's weekly active users fluctuated slightly but remained strong, starting at 114K and ending at approximately 114K.
UNIQLO AU had a notable spike in downloads mid-quarter, with a peak of 13.9K in the week of May 20. The app started Q2 with 8.5K downloads and ended with 6.4K. Weekly active users also reflected a similar trend, starting at 67.6K and peaking at 81.5K before closing the quarter at 66.4K.
The Oodie showed a sharp increase in downloads after a slow start, beginning with just 35 downloads in the week of April 22 and peaking at 22.2K in the last week of May. The quarter ended with 5.8K downloads.
THE ICONIC – Fashion Shopping maintained a steady download rate, starting at 4.6K in the first week of April and peaking at 7.1K in mid-June. Weekly active users showed a gradual increase from 38.5K to 45.5K over the quarter.
For more detailed insights and comprehensive data, visit Sensor Tower.
