Top 5 Apparel Apps in Austria: Q2 2024 Performance

In the second quarter of 2024, the top apparel apps in Austria showcased varied performance trends in downloads and active users. Here’s a closer look at the top 5 apps.

SHEIN - Shopping Online saw a decline in downloads from 19.3K in the first week of April to 9.2K by the end of June. Weekly active users also showed a slight decrease, starting at 156.5K and ending at 149.6K.

Zalando – Online fashion experienced a more stable trend in downloads, ranging from 6.3K to 5.4K throughout the quarter. Active users initially dropped from 129.7K to a low of 101.8K in early May but recovered to 107.8K by the end of June.

C&A Mode Online Shop had fluctuating download numbers, peaking at 6.1K in mid-June and falling to 3.9K by the end of the quarter. Active users also varied, starting at 19.2K and ending at 17.8K.

H&M - we love fashion showed a decrease in downloads, from 5.9K in early April to 3.6K by the end of June. However, active users saw an overall increase, starting at 69.7K and ending at 72.4K.

Lastly, ABOUT YOU Online Fashion Shop had a noticeable decline in downloads, from 3K in early April to 2K by the end of June. Active users also decreased from 33.4K to 26.2K over the same period.

These insights are derived from Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.