Top 5 Apparel Apps Performance in Argentina: Q2 2024

In Q2 2024, the top 5 apparel apps in Argentina showcased varied performance trends across downloads and weekly active users. Data from Sensor Tower provides valuable insights into these metrics.

adidas: Shop Shoes & Clothing experienced fluctuating download numbers, starting with 31K in the first week of April and dipping to around 18K by late April. However, downloads picked up again, reaching a peak of approximately 27K in mid-June. Weekly active users showed a steady increase, starting at 328K in early April and rising to nearly 397K by the end of June.

SHEIN - Shopping Online saw a general decline in downloads, beginning with around 26K in the first week of April and dropping to 13K by the end of June. Despite this, weekly active users remained relatively stable, fluctuating between 231K and 269K throughout the quarter.

ZARA had consistent download numbers, ranging from 3.5K to 4K for most of the quarter, with a notable spike to 8.5K in the last week of June. Weekly active users showed a steady climb, starting at 19K in early April and reaching 28K by the end of June.

Whering: Your Digital Closet demonstrated a varied download pattern, with an early peak of 4.6K in early May, followed by a decline to around 1.7K by the end of June. Weekly active users peaked at 8K in early May and then fluctuated, ending the quarter at approximately 5.6K.

LightInTheBox showed growth in downloads, starting at 1.3K in early April and reaching a peak of 2.6K by mid-May, before declining to around 1.2K by the end of June. Weekly active users also showed fluctuations, peaking at 6.7K in mid-May and dropping to 5.2K by the end of June.

For more detailed insights and data, visit Sensor Tower.