Top 5 iOS Shopping Apps in South Africa for Q2 2024

During the second quarter of 2024, the top 5 shopping applications on iOS in South Africa showcased varying patterns in weekly downloads and active user trends. Here’s a closer look at their performance:

Temu: Shop Like a Billionaire saw a steady rise in weekly downloads, starting from around 33K in early April and peaking at 42K in the last week of June. Active users also increased significantly, from about 64K at the beginning of the quarter to over 115K by the end. This consistent growth highlights Temu's growing popularity in the region.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting with approximately 14K and reaching a peak of nearly 19K in mid-April, before stabilizing around 14K by the end of June. The number of active users showed slight variations, maintaining a range between 195K and 228K throughout the quarter.

Takealot - Mobile Shopping App showed a notable increase in weekly downloads, particularly peaking at about 12K in late May. The active user base remained relatively stable, hovering around 100K to 107K during the quarter, indicating a consistent user engagement.

Amazon Shopping had an interesting trend in weekly downloads, with a significant spike to nearly 29K in early May, followed by a decline to around 4.8K by the end of June. The active user count saw a dramatic rise in early May, reaching nearly 200K, and then fluctuated between 103K and 145K for the remainder of the quarter.

bash™ demonstrated a steady increase in both weekly downloads and active users. Downloads grew from around 7.8K in early April to over 10K by the end of June. Active users also rose gradually from approximately 91K to nearly 98K, reflecting a consistent user engagement.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.