AI Insights · Timothy · June 2024
Q2 2024 Performance of Top Shopping Apps on iOS in the US
Sensor Tower's data reveals the Q2 2024 trends for the top five shopping applications on iOS in the US. Downloads and weekly active user metrics show the dynamic landscape of the shopping category.
In Q2 2024, the iOS shopping app landscape saw varied user engagement, with some apps experiencing significant growth. Sensor Tower provides a closer look at these trends, offering more insights on their platform.
Temu: Shop Like a Billionaire witnessed a remarkable download surge from 6K to 259K, while weekly active users skyrocketed from 37K to 468K, indicating a strong quarter for the app.
Trendyol: Fashion & Trends also saw an upward trajectory in downloads, starting at 58K and peaking at 62K. Weekly active users fluctuated, beginning at 5.4M and dipping to 5.2M, before bouncing back to 5.3M by the end of the quarter.
Turkcell maintained consistent download figures, with an initial 37K, peaking at 47K, and closing the quarter at 40K. Its weekly active users presented a similar pattern, starting at 3.1M, peaking at 3.2M, and ending slightly lower at 3M.
SHEIN - Shopping Online experienced a download peak of 45K, with a gradual decrease to 20K. Weekly active users showed more resilience, starting at 462K, reaching a high of 601K, and concluding the quarter at 588K.
SEPHORA - Maquillage, Parfum had a fluctuating download count, beginning at 27K, reaching 35K, and then declining to 19K. Weekly active users saw a peak of 97K, with a slight drop to 87K by the end of Q2.
These figures highlight the dynamic nature of app engagement, with significant shifts in downloads and active users across the shopping category on the iOS platform. For deeper analysis, Sensor Tower's comprehensive data offers further insights into these trends.
