AI Insights · Timothy · July 2024
Q2 2024 Recap: Top iOS Shopping Apps in the US Market
Explore the Q2 2024 performance trends of the leading iOS shopping apps in the US, with insights provided by Sensor Tower. Dive into the download and active user statistics of these popular mobile marketplaces.
In the second quarter of 2024, the iOS platform saw varied trends among the top shopping applications in the US. Here's a rundown of their performance based on data from Sensor Tower.
Temu: Shop Like a Billionaire experienced a notable increase in downloads from 42K to 108K before settling at 87K by the end of the quarter. Weekly active users fluctuated, peaking at 1.34M and ending slightly lower at 1.26M.
SHEIN - Shopping Online started the quarter with downloads at 57K, dipping to 38K, and then slightly recovering to 47K. Active users showed a decline from 2.44M to 2.25M, with minor recoveries but ultimately closing the quarter at 2.24M.
SEPHORA - Maquillage, Parfum saw a surge in downloads early in the quarter, jumping from 45K to 81K, but then saw a downward trend to 18K. Active users mirrored this pattern, climbing to 129K before dropping to 82K.
Vinted: Sell vintage clothes had a stable start with downloads around 26K, which saw a rise to 31K mid-quarter but ended with a slight decrease to 21K. Weekly active users started at 715K, experienced minor fluctuations, and ended the quarter at 676K.
Amazon maintained relatively steady download numbers, starting at 17K and ending the quarter at 20K. Weekly active users saw some volatility, with a low of 972K and a high of 1.04M, closing the period at 1M.
For more detailed insights, Sensor Tower's comprehensive analytics provide a deeper look into the app performance trends within the shopping category.
