Top 5 Shopping Apps on iOS in Italy for Q2 2024

In the second quarter of 2024, the top 5 shopping apps on iOS in Italy displayed varied performance trends. Here’s a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.

Temu: Shop Like a Billionaire saw a notable increase in weekly downloads, starting from 42.2K in early April and peaking at 108.4K by the end of the month. Downloads fluctuated through the quarter, ending at 91.6K in late June. Weekly active users also showed a positive trend, rising from 1.1M to 1.3M, with a peak of 1.4M in early June.

SHEIN - Shopping Online experienced a more stable download pattern, beginning with 56.9K in the first week of April and maintaining a range between 38.3K and 47.2K throughout the quarter. Active users hovered around 2.2M to 2.4M, showing slight fluctuations but overall stability.

SEPHORA - Maquillage, Parfum had an interesting trend with weekly downloads peaking at 80.8K in mid-April before declining to 17.7K by the end of June. Active users followed a similar pattern, starting at 92.9K and reaching a high of 129.5K in late April, then decreasing to around 82.2K by the end of the quarter.

Vinted: Sell vintage clothes showed a consistent download rate, beginning at 26.6K and ending at 20.6K. Active users remained relatively stable, starting at 715K and ending at 675K, with minor fluctuations throughout the quarter.

Amazon maintained a steady number of downloads, starting at 17.3K and gradually increasing to 20.2K by the end of June. The number of active users started at 1M, peaking at 1.1M in late April, and then slightly declining to 1M by the quarter's end.

These insights highlight the dynamic nature of the shopping app market in Italy. For more detailed analysis and insights, visit Sensor Tower.