AI Insights · Timothy · July 2024
Q2 2024 Shopping App Trends on iOS in the US: A Sensor Tower Analysis
Sensor Tower's latest data reveals the performance of the top five iOS shopping apps in the US during Q2 2024. Explore the download and user engagement trends of these leading retail applications.
As we delve into the second quarter of 2024, the shopping app landscape on iOS has shown varied user engagement and download trends. Sensor Tower provides a detailed look into the performance of the top five shopping applications, with insights into their downloads and active user metrics.
Temu: Shop Like a Billionaire kicked off the quarter with approximately 21K downloads, peaking at nearly 17K in mid-May, before dipping to about 8K by mid-June. Weekly active users started strong at around 82K and saw an increase, reaching approximately 94K in mid-May, with a slight decline to about 91K by the end of June.
Vinted: Sell vintage clothes experienced a significant surge in downloads, starting at a modest 195 in mid-May and skyrocketing to over 23K at the beginning of June. This momentum was sustained throughout the month, with downloads hovering around 21K. The weekly active users mirrored this growth, escalating from a mere 116 to nearly 40K by the end of June.
For SEPHORA - Maquillage, Parfum, downloads began at approximately 9K in the first week of April but experienced a downward trend, finishing at around 2K by late June. Weekly active users, however, started at about 15K and peaked at over 20K in the third week of April, before slightly decreasing to 13K towards the quarter's end.
SHEIN - Shopping Online saw its downloads fluctuate, starting at approximately 5K and peaking at around 7K in the third week of May, followed by a decrease to nearly 4K towards the end of June. Weekly active users were considerably higher, starting at 287K, peaking at 345K in early May, and then settling at about 314K by the close of the quarter.
Lastly, ABOUT YOU Outlet downloads commenced at roughly 9K in the first week of April, but by the end of June, they had declined to just above 1K. Weekly active users started at nearly 9K and exhibited a slight drop to approximately 5.9K by the quarter's end.
While revenue data wasn't available, the download and active user trends indicate the dynamic nature of the shopping app market. For more in-depth insights, Sensor Tower's platform offers a comprehensive analysis of the app economy.
