AI Insights · Timothy · July 2024
Top 5 Shopping Apps on iOS in Ghana Q2 2024
Discover the performance trends of the top 5 shopping apps on iOS in Ghana during Q2 2024, including download rates and active user metrics.
Throughout the second quarter of 2024, the top shopping apps on the iOS platform in Ghana exhibited varied performance metrics. The data from Sensor Tower highlights trends in weekly downloads and active users for these apps.
Alibaba.com saw a consistent increase in weekly downloads, starting from around 2.8K at the beginning of April and peaking at 4.6K in mid-June. This growth was paralleled by an increase in weekly active users, which rose from approximately 63.6K in early April to about 67.7K by late June.
TospinoMall experienced significant fluctuations in downloads. The highest spike occurred in late April with 7K downloads, while the lowest point was observed in late June with 1.7K downloads.
SHEIN - Shopping Online experienced a downward trend in downloads, starting at 5.1K in early April and declining to around 2.4K by late June. Weekly active users followed a similar pattern, starting at 25.9K and fluctuating around 23.5K towards the end of the quarter.
Hubtel maintained a fairly steady download rate, with a slight increase from 1.5K in early April to approximately 3.2K by mid-June.
Jumia Online Shopping also showed a steady rise in weekly downloads, beginning at 2.3K in early April and reaching about 3K by late June. The app's weekly active users remained stable throughout the quarter, averaging around 22.3K.
These performance insights from Sensor Tower underscore the dynamic nature of the shopping app market in Ghana. For more detailed data and insights, visit Sensor Tower.