AI Insights · Timothy · July 2024
Q2 2024 Roundup: Top iOS Shopping Apps in the UK
Explore the Q2 2024 performance of the leading iOS shopping apps in the UK. Sensor Tower's data showcases user trends and app popularity.
Sensor Tower's latest data reveals the performance of the top 5 shopping applications on the iOS platform in the United Kingdom for the second quarter of 2024. Here's a glance at how these apps fared in terms of downloads and weekly active users.
Temu: Shop Like a Billionaire saw its downloads peak at nearly 204K in late April before experiencing a gradual decline, ending the quarter with around 188K downloads. Weekly active users showed a significant uptrend, starting at approximately 2.5M and climbing to over 3M by the end of June.
SHEIN - Shopping Online experienced a fluctuating download count, with an initial 146K downloads which dipped to 75K by the quarter's end. However, the app's weekly active users remained robust, starting at around 2.9M and slightly increasing to just over 2.87M in the final week of June.
Vinted: Sell vintage clothes downloads were highest in late April at roughly 125K but saw a decrease to 70K by June 24th. The app's weekly active users hovered around the 1.3M mark throughout the quarter, ending slightly higher than it started.
Tesco Groceries for iPhone showed an interesting pattern with downloads spiking to 93K in late April, then settling to about 66K by the end of Q2. Weekly active users for Tesco's app peaked at over 1M in the final week of May but saw a slight decrease to just under 1.03M by the quarter's close.
Lastly, Shop: All your favorite brands had a steady download rate throughout the quarter, starting at 57K and dipping to 44K. Weekly active users saw a growth from roughly 285K to approximately 300K in early June before dropping to 264K.
For more insights and detailed app performance data, Sensor Tower provides an in-depth analysis of the app market. The trends observed in the second quarter provide a snapshot of the dynamic nature of app popularity and user engagement on the iOS platform in the UK's shopping category.