AI Insights · Timothy · July 2024
Top Shopping Apps on iOS in Brazil Q2 2024
In Q2 2024, the top five shopping apps in Brazil on iOS saw varying trends in downloads and active users, according to Sensor Tower data.
The second quarter of 2024 showcased diverse performance metrics for the top five shopping applications on the iOS platform in Brazil. Here's a detailed look at the trends in downloads and weekly active users for these leading apps.
Shopee Brasil - Frete Zero exhibited fluctuating download numbers, starting strong with approximately 202K downloads in early April and experiencing a dip to around 137K by mid-April. The app recovered to reach around 196K downloads in late May, finishing the quarter with about 163K downloads. Weekly active users saw minor variations, starting at 4.6M and peaking at nearly 4.8M in early June before settling at approximately 4.6M by the end of June.
Mercado Libre: Compras Online maintained a steady increase in downloads, beginning at around 115K in early April and peaking at approximately 145K in mid-June. Active users showed a consistent upward trend, growing from about 4.5M to nearly 4.8M by mid-June, and then slightly dropping to approximately 4.6M by the end of the quarter.
SHEIN - Shopping Online experienced stable download numbers, starting with 125K in early April, peaking at 147K in late May, and ending the quarter with around 108K. Weekly active users for SHEIN followed an upward trajectory, starting at 3.1M and rising to approximately 3.4M by the end of June.
Magalu: compras com descontos showed a varied performance in downloads, starting at about 63K in early April, peaking at nearly 96K in early May, and concluding the quarter with around 45K. Active users displayed similar variability, starting at 647K, peaking at 710K in early May, and ending at approximately 539K by late June.
AliExpress - Shopping App experienced relatively steady download numbers, starting at around 52K in early April, peaking at about 73K in mid-May, and concluding the quarter with approximately 60K. Weekly active users showed minor fluctuations, beginning at 1.8M, peaking at around 1.8M again in early June, and ending the quarter at approximately 1.6M.
These metrics highlight the dynamic nature of consumer preferences and engagement within Brazil's iOS shopping app market. For more detailed insights and data, visit Sensor Tower.
