Q2 2024 iOS Shopping Apps Performance in the US: Sensor Tower Data Insights

As the digital marketplace continues to thrive, Sensor Tower's latest data offers a snapshot of the top 5 shopping applications on the iOS platform for the second quarter of 2024 in the United States. Here's how these apps fared in terms of downloads and weekly active users.

Temu: Shop Like a Billionaire saw a fluctuating download pattern, starting the quarter with approximately 18K downloads and ending with about 11K, indicating a slight downtrend. Weekly active users remained robust, kicking off at 200K and soaring to 220K by the end of the quarter.

SHEIN - Shopping Online experienced a downward trend in downloads, commencing with over 8K and descending to around 4.5K. The app's active users started at around 109K and gradually decreased to 104K, showing a consistent user base throughout the quarter.

For Vinted: Sell vintage clothes, downloads peaked mid-quarter at nearly 5.7K but ended the quarter at around 2.6K, suggesting a decrease in new user interest. Weekly active users hovered between 55K and 58K, maintaining a steady user engagement.

Action witnessed a steady decline in downloads, from approximately 6.8K to 1.8K. Its active user count also saw a modest decline, starting the quarter at nearly 10K and closing at over 8K.

Finally, Lidl Plus showed a varied download trend with a spike to nearly 4.9K in mid-June, but generally, it experienced a downtrend ending at around 2.7K. Weekly active users presented a more stable situation, commencing at approximately 73K and concluding the quarter with a slight increase to 76K.

For more in-depth insights and data on app performance, Sensor Tower's comprehensive analysis offers a deeper dive into the trends shaping the mobile app marketplace.