AI Insights · Timothy · July 2024
Top 5 Shopping Apps on iOS in Africa: Q2 2024
Discover the performance of the top 5 shopping apps on iOS in Africa during Q2 2024, highlighting trends in weekly downloads and active users.
In the second quarter of 2024, the top 5 shopping apps on iOS in Africa showcased a variety of trends in downloads and active users. Here's a detailed look at their performance, based on data from Sensor Tower.
Temu: Shop Like a Billionaire saw a consistent increase in weekly downloads, starting from approximately 43K in early April and peaking at around 67K in mid-June. Active users also demonstrated a steady growth, rising from about 126K to nearly 200K by the end of June.
SHEIN - Shopping Online experienced a more varied trend in downloads, with numbers ranging from 36K to 46K weekly. Active users fluctuated as well, starting at 482K in early April, dipping to 434K in mid-June, and then recovering to 475K by the end of the quarter.
Amazon Shopping had a noticeable spike in downloads in early May, reaching over 41K, before stabilizing between 14K and 21K for the rest of the quarter. Active users saw an increase from 552K to 617K in early May, maintaining around 566K towards the end of June.
Alibaba.com showed a gradual increase in downloads, starting from 18K in early April and reaching around 25K by mid-June. Active users remained relatively stable, with a slight upward trend from 285K to 303K throughout the quarter.
AliExpress - Shopping App had a steady download rate, fluctuating between 11K and 14K weekly. Active users also showed consistency, hovering around 110K, with a slight peak to 114K in mid-June.
These insights illustrate the dynamic landscape of shopping apps in Africa on the iOS platform during Q2 2024. For more detailed analyses and data, visit Sensor Tower.
