AI Insights · Timothy · July 2024
Q2 2024 Shopping App Performance on iOS in the US
A look at the second quarter of 2024 reveals trends in the Shopping category for iOS apps in the US, with insights provided by Sensor Tower. Top apps show varying patterns in downloads and user engagement.
As we move through the year, Sensor Tower provides a snapshot of the Shopping category's performance on the iOS platform in the US for the second quarter of 2024. Here’s how the top contenders fared:
Alfred Home Security Camera maintained consistent download numbers throughout the quarter, with figures hovering around the 100K mark. Weekly active users saw slight fluctuations but remained within the 400K range. Revenue peaked at nearly $600K in the latter half of May.
For eufy Security, downloads remained relatively low, with the highest spike reaching 24K in mid-June. The app's active users stayed consistently above 700K, with a notable peak of 788K at the end of June. Revenue exhibited a significant jump to over $500K in the last week of May.
Wyze - Make Your Home Smarter showed minimal activity in downloads, with a few weeks reporting zero new users. However, weekly active users remained steady, with numbers staying just above 200K. Revenue for Wyze experienced a robust increase, peaking at nearly $400K in mid-June.
Smart Life - Smart Living demonstrated a strong presence with downloads consistently surpassing 1M throughout the quarter. Weekly active users experienced a steady rise, reaching over 12K by the end of June. Revenue trends were positive, with a notable high of over $400K in the third week of June.
Lastly, OnSkin - AI Product Scanner showed impressive growth in downloads, particularly in the second half of June, where the numbers soared to nearly 1.8M. Active users mirrored this growth, climbing to over 3.7M. Revenue also reflected this upward trend, with the final week of June seeing revenues of over $300K.
These trends highlight the dynamic nature of the Shopping category on iOS. For more detailed insights, Sensor Tower's comprehensive data offers an in-depth look at the app market landscape.