AI Insights · Timothy · July 2024
Q2 2024: Performance of Top Shopping Apps on iOS in the US
Explore the latest trends in the US iOS shopping apps space for Q2 2024, as we analyze user engagement and financial metrics. Full insights available on Sensor Tower.
In the second quarter of 2024, the US iOS shopping app landscape saw varied performance across leading applications. Here's a snapshot of the trends observed in downloads, revenue, and weekly active users, sourced from Sensor Tower.
OnSkin - AI Product Scanner experienced a downward trend in downloads from 883K in the first week of April to 424K by the end of June. Weekly active users also decreased from 3.7M to 3.2M in the same period. Revenue fluctuated but ended with a slight decrease from the beginning of the quarter, closing at $478K.
eufy Security showed a rather fluctuating trend with its revenue peaking at $741K in the second week of April before settling at $485K by the end of June. Downloads remained relatively low and stable, ranging between 36K and 62K. Weekly active users saw a slight increase, ending at 5K from an initial 5.1M.
The trend for Alfred Home Security Camera was mixed, with revenue hitting highs and lows throughout the quarter, finishing at $272K. Downloads remained low, with a peak at 52K in late May. Weekly active users saw a gradual decrease from 311K to 266K.
Homey — A better smart home had a modest quarter in terms of revenue, which saw highs of $439K in mid-May and ended the period with $231K. Downloads were sparse, peaking at 25K in June. Weekly active user data was not provided for this application.
Lastly, Philips Hue showed a significant revenue peak at $620K in late May, with an overall declining trend to $148K by the end of June. Downloads remained fairly steady, ranging from 100K to 158K. Weekly active users declined slightly from 7M to 6M over the quarter.
For more detailed insights on these trends and other app performance metrics, Sensor Tower provides an in-depth analysis.
