Top 5 Lifestyle Apps on iOS in South Africa Q2 2024

The second quarter of 2024 saw some interesting trends in the performance of top lifestyle apps on iOS in South Africa. Here, we break down the key metrics for VodaPay, Pinterest, NGL: ask me anything, Tinder Dating App: Chat & Date, and Bumble Dating App: Meet & Date.

VodaPay experienced a notable decline in weekly downloads, starting from 13.2K in early April and dropping to 6.4K by the end of June. Despite the decrease in downloads, weekly active users showed a steady increase, rising from 71.9K to 77.9K over the same period.

Pinterest had a more stable performance in terms of downloads, with numbers fluctuating between 5.5K and 7.6K throughout the quarter. Active users also remained relatively consistent, hovering around 880K to 900K, peaking at 912K in late April.

NGL: ask me anything showed a mixed trend. Weekly downloads dropped from 5K at the beginning of April to around 4K by the end of June. However, weekly revenue maintained a steady range, averaging around $1.2K to $1.5K. Active users saw a slight increase from 15K in early April to 15.9K in mid-June.

Tinder Dating App: Chat & Date saw a stable revenue stream, fluctuating between $15.6K and $18.1K. Downloads were relatively stable as well, starting at 3.8K and ending at 3.7K. Active users saw some fluctuation, peaking at 35.1K in mid-June before settling at around 35K by the end of the quarter.

Bumble Dating App: Meet & Date reported consistent weekly revenue, ranging from $7.8K to $9.9K. Downloads showed a significant increase towards the end of the quarter, rising from 1.7K in early April to 2.5K by mid-June. Active users remained fairly stable, averaging around 17.5K throughout the quarter.

These insights provide a snapshot of the performance of the top lifestyle apps in South Africa for Q2 2024. For more detailed analytics, visit Sensor Tower.