Top 5 iOS Lifestyle Apps in Africa: Q2 2024 Performance

The second quarter of 2024 has shown interesting trends for the top 5 iOS lifestyle apps in Africa. Below, we take a closer look at the performance metrics for Pinterest, Tinder Dating App: Chat & Date, HlTV - video & drama, NGL: ask me anything, and Bumble Dating App: Meet & Date.

Pinterest

Weekly downloads for Pinterest saw a steady upward trend throughout the quarter, starting at around 39.7K in early April and peaking at approximately 44.6K by the end of June. Active users fluctuated slightly but remained robust, ranging from 2.54M to 2.65M.

Tinder Dating App: Chat & Date

Tinder Dating App: Chat & Date experienced a notable increase in both revenue and downloads. Weekly revenue rose from around $28.9K at the beginning of April to a peak of $35.9K in mid-June. Downloads followed a similar trend, increasing from 16.7K to 20K over the quarter. Active users also showed improvement, reaching nearly 291K by the end of June.

HlTV - video & drama

HlTV - video & drama displayed growth across all metrics. Weekly revenue increased from $450 to $715, while downloads surged from 11.8K to a high of 22.9K. Active users also grew significantly, starting at 39K and peaking at 70.5K.

NGL: ask me anything

NGL: ask me anything demonstrated consistent performance with slight fluctuations. Weekly revenue varied between $1.9K and $2.4K. Downloads remained stable, averaging around 13K, with a peak of 14.7K in mid-June. Active users remained steady, averaging around 50K.

Bumble Dating App: Meet & Date

Bumble Dating App: Meet & Date showed a steady increase in revenue and downloads. Weekly revenue grew from $17.6K to $20.8K, while downloads increased from 8.7K to 11.9K. Active users rose from 129K to 140K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.